Cool blonding without unwanted brassiness
You loved us then, you'll love us now!
Moisture intensive conditioner leaves hair soft
For light blonde to dark brown hair
This kit contains:
Moisture Intensive Conditioner
Maximum blonde results that feel incredibly soft and silky.
Q: How do I know if Nice 'N Easy Born Blonde Ultra Blue is for me?
A: Born Blonde Maxi Ultra Blue is perfect for you if you want natural looking ultra blonding without unwanted brassiness. All-over lightening in just one step!
Q: Will Nice 'n Easy Born Blonde work on dark brown hair?
A: Yes! You can go from dark brown to blonde in just one step with Born Blonde Ultra Blue.
Q: What if this is my first time lightening?
A: Born Blonde is easy-to-use -- even if it's your first time lightening! Check out our side panel for help selecting the color result for you or call us at 1-800-Clairol to talk to our Expert Color Consultants.
Q: How do I keep my new brilliant blonde hair looking healthy and shiny?
A: Born Blonde comes with a multiple use Moisture Intensive Conditioner that penetrates hair so it stays soft and shiny week after week.
A surprisingly simple solution...from Nice 'n Easy.
Call 1-800-Clairol (1-800-252-4765) to speak to an Expert Color Consultant. Monday - Friday 8:30am - 8:30pm and Saturday 9:00 am - 6:00 pm EST. For bilingual help, call 1-800-Hispana (1-800-477-7262). See how you will look in this shade! Go to clairol.com for the Try It On Studio.
Made in USA
Lightening Powder: Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Disodium EDTA, Sodium Lauryl Sulfate, Silica, Violet 2
Developing Creme: Water, Hydrogen Peroxide, Cetearyl Alcohol, Laureth-23, Steareth-21, Ceteareth-20, Polyquaternium-37, Propylene Glycol Dicaprylate / Dicaprate, Styrene / VP Copolymer, PPG-1 Trideceth-6, Etidronic Acid
Liquid Lightener: Oleic Acid, Oleth-2, Water, Propylene Glycol, Ethanolamine, Isopropyl Alcohol, Soytrimonium Chloride, Ethoxydiglycol, C12-15 Pareth-3, Hexylene Glycol, Ammonium Hydroxide, Fragrance, Erythorbic Acid, Sodium Sulfite, EDTA.
Moisture Intensive Conditioner: Water, Stearyl Alcohol, Cyclopentasiloxane, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Dimethicone, Benzyl Alcohol, Fragrance, Panthenyl Ethyl Ether, EDTA, Panthenol, Methylchloroisothiazolinone, Methylisothiazolinone
Caution: Avoid any contact with eyes. Avoid skin contact (other than areas of application). See enclosed leaflet for important information. Product not intended for use on children.
Keep out of reach of children.